New guidance published: Direct marketing

Published: 4 May 2023

The Office of the Data Protection Authority (ODPA) has published new guidance on direct marketing. 

‘Direct Marketing’ is an activity that is often central to, and can bring commercial benefits to, many organisations and businesses. Used properly, it can help engage current customers, attract future customers, and ultimately grow customer base. 

However, it is an activity which involves using customers’ personal information (also known as ‘personal data’) and if carried out badly it can be intrusive and a nuisance with the improper handling of personal data leading to distress and invasion of privacy. To avoid this, it is essential that direct marketing activities are compliant with The Data Protection (Bailiwick of Guernsey) Law, 2017The European Communities (Implementation of Privacy Directive) (Guernsey) Ordinance, 2004 and other privacy-related legislation. 

Read 'Direct Marketing - A Guide for Organisations' for clear guidance and some practical examples of how you can carry out, via any channel, direct marketing in compliance with the Law and other pertinent privacy related legislation.

You can explore all guidance topics here