‘Direct Marketing’ is an activity that is often central to, and can bring commercial benefits to, many organisations and businesses. Used properly, it can help engage current customers, attract future customers, and ultimately grow customer base.
However, it is an activity which involves using customers’ personal information (also known as ‘personal data’) and if carried out badly it can be intrusive and a nuisance with the improper handling of personal data leading to distress and invasion of privacy. To avoid this, it is essential that direct marketing activities are compliant with The Data Protection (Bailiwick of Guernsey) Law, 2017
, The European Communities (Implementation of Privacy Directive) (Guernsey) Ordinance, 2004
and other privacy-related legislation.
Please read our 'Direct Marketing - A Guide for Organisations
' for clear guidance and some practical examples of how you can carry out, via any channel, direct marketing in compliance with the Law and other pertinent privacy related legislation.