You Data Bear is here to remind you to "Be safety aware: care for your Bear"
We made this video for primary-school children. It aims to help them understand why looking after personal data matters by comparing it to their favourite toy.

During school sessions we try to hand out a small reflective bear to all children so they have a reminder to take care of their "Data Bear" (side benefit: the bears can attach to their school bag to make them more visible on dark streets).