Dec-19/Jan-20

Published: 1 December 2019

The Trust Manifesto – What You Need to Do to Create a Better Internet by Damian Bradfield

Bradfield is the Co-founder and CCO of WeTransfer and is an influential voice in discussions around tech in today’s data-driven economy.

On the front cover of the book, there is the following: From time to time we, along with our specially selected partners, would like to steal your data. If you would like us not to steal your data, please don’t not tick this box. 

This points to the tone Bradfield strikes in the book – witty and accessible but enormously enlightening, provocative and thoughtful. He believes firmly that we need to pause and reflect on the direction of travel as technologies advance at breakneck speed around us. Whilst highlighting some disturbing and depressing trends, the author brings an irresistible optimism to the conversation, asserting powerfully that there is an ethical and profitable alternative to the current exploitative model.

“You are paying for free services with your time. And to be frank, you’re worth a whole lot more.”