November 2021

This is not a new book, but it is definitely one which stands the test of time. Those of you familiar with the ODPA will know that we aim for an ethical foundation in all our activities – external and internal. So, whilst not specifically about data, it is a book about values and behaviours, both of which are more relevant in conversations about data protection than some may think.

It is a simple but powerful book that, at its heart, seeks to show us that acting with decency and integrity is not at odds with success, rather it needs to be seen as a precondition for it. It is engagingly written in the format of a parable (making it a delightfully easy read) and gives the reader lots of tools and tips to build a meaningful ethical approach into everyday life.

The authors explain why they have used this format “because…stories are the best way to teach” (something we very much believe in too, find out more here). The main lesson being – “people don’t have to cheat to win”. This is a timely reminder in the world of data protection; if we treat data (and that means people!) fairly and ethically, that can lead to much better outcomes for everyone.